Excuse-Busting Marketing
My excuse-busting marketing method has been highly successful in helping potential author clients decide whether to get their books edited and published.
Excuse-Busting Marketing: How to Help Authors Get Ready for Editing
If you’ve hung around here for a while, you know that I’m a big fan of finding clients who already know they want to work with an editor but just aren’t sure which one. This makes turning them into clients so much easier! All you have to do is show why you’re the one.
If a writer is convinced they can go on to fame and fortune without hiring a developmental editor, I won’t waste my precious life trying to convince them otherwise. Maybe they will go on to fame and fortune without me. How do I know?
But I do sometimes get clients who are on the fence, just by busting their excuses. Or, in sales-speak, “overcoming objections.” But unlike a used car salesman, I’m looking for objections that are not about the service I’m offering (a common objection in this vein is, “I can’t afford it”).
Instead, I’m talking about addressing the challenges authors routinely have in their writing lives. I bust their excuses (so to speak) by showing how I can help them solve those problems.
You can also use excuse-busting to get more clients.
Here’s an example: “I don’t have time to write.”
It’s a very common frustration among writers. But instead of nodding and saying, “Yeah, too bad. Let me know when you do find time to finish that draft, and I’ll edit it for you,” you could help them solve this problem.
- You could say, “I’ll write it for you.”
- You could say, “I’ll be your accountability partner.”
- You could say, “I’ll coach you in using your time more effectively.”
These aren’t, strictly speaking, editing jobs, but they are jobs that many editors can do well. Once you’ve helped the author bust their excuses (and – this is key – have gotten paid for it!), you might also be able to do an edit on their project since your efforts have now helped them finish it.
Even if not, you’ve at least earned some bucks and sharpened your skills.
Tips for Editors & Writers
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When Is a Book Ready for Editing?
If you’re a self-publishing author, you know you’ll need to hire a freelance editor to make sure your manuscript is in tip-top shape. And if you’re seeking traditional publication, you may want to hire an editor before you submit to make sure your work has the best chance of success. So at some point in…
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Get Started Now as a Freelance Editor
In my years of teaching editing to aspiring editors, I’ve noticed that taking the step between training and actually asking for pay is the hardest one for many people. In fact, a lot of people put it off for years, thinking there are just a few more things they need to do to get ready….
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How Publishers Acquire Novels
If you’re an author hoping to have your work traditionally published, it helps to know how publishers acquire novels so you can navigate the process successfully. Do be aware that while some publishers accept direct submissions from authors, many (especially bigger publishers) don’t, and you’ll need to find an agent first. Information on querying agents…
