Eliminating or Reducing Flashbacks in Stories

Eliminating or reducing flashbacks in stories may be necessary to help with the narrative flow and keep readers interested in what’s ahead. Tips for Eliminating or Reducing Flashbacks in Stories Authors like to use flashbacks to show backstory. Unfortunately, flashbacks can stop the narrative flow in its tracks. Rather than increasing dramatic tension, flashbacks tend…

marketing toolkit content marketing strategy.
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You Need a Content Strategy

Let’s discuss why book editors need a content strategy in order to market their business effectively. Why Book Editors Need a Content Strategy A while back, I mentioned on a LinkedIn post that for years, my best-performing content for my personal website had been a screed about how I hated wind chimes. That post drew…

marketing toolkit seo for editors.
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Waiting for a Hare (Client) to Appear

What is the best marketing method for freelance book editors? Well, it depends! The Best Marketing Method for Freelance Book Editors “Waiting for a hare to appear” is an old Taoist story. Taoism is a philosophy of the middle way, of not forcing effort, of observing nature, and trying to stay in tune with it….

beginning copyediting for fiction
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You might be a copy editor if . . .

Our upcoming Beginning Copyediting for Fiction class will educate anyone wanting to fix the errors seen on a daily basis in the real world! Over the past week or so, I’ve caught the following typos and grammatical awkwardness in major news media: USA Today: “publically released” USA Today: “could cause driver’s to crash” USA Today:…

How to do book doctoring and ghostwriting
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Excuse-Busting Marketing

My excuse-busting marketing method has been highly successful in helping potential author clients decide whether to get their books edited and published. Excuse-Busting Marketing: How to Help Authors Get Ready for Editing If you’ve hung around here for a while, you know that I’m a big fan of finding clients who already know they want…

The Business of Storytelling by Jennifer Lawler book cover
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How to Price Services for Freelance Editors

Attention freelance editors: When considering how to price services, avoid undervaluing your work in an attempt to stay competitive. This approach can lead to exhaustion and potentially compromise the quality of your output. How to Price Services My hair stylist moved to Indiana. I only found this out when I called to make an appointment….

words club ed passport on background with images of passports.
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How to Stand Out From the Crowd

A challenge for newer editors is feeling like you’re competing against hundreds of people for the same few clients—you have to figure out how to stand out from the crowd. But believe me when I say you’re not. A Little Ditty About How to Stand Out From the Crowd Here’s a story. My daughter is…

beginning developmental editing for fiction.
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Developing a Book Editor Mindset

Developing a book editor mindset is as simple as understanding a few basic principles, including how to read a manuscript like an editor. Developing a Book Editor Mindset Beginning developmental editors sometimes ask me how “awful” books make it onto the New York Times bestseller list, and how can we worry about what makes a…