Building Your Editing Business
Building your editing business requires finding clients. As a newer editor, this can be challenging, so where do you start? I suggest you begin by asking yourself a few questions.
Building Your Editing Business: Decide Who You Are as an Editor
- What is your purpose? Mine is to help women find a way to tell their stories.
- What kinds of clients does your purpose suggest you should target? I target women who are transitioning from nonfiction to fiction or creative nonfiction.
- What do you want from your business? I want to work on interesting manuscripts written by professionals who can pay professional fees.
- What kinds of clients does your “what I want from my business” answer suggest you should target? For me, people who are already professionals and who see the value of editorial help.
- What is your area of specialization, and why? I specialize in teaching women nonfiction writers to write romance because this is where my skills and experience lie, and it is what people ask me to do.
Inventory What You Already Know
- What is your overall business goal?
- What are some overall marketing strategies you could use to get clients?
- What are some skills and experiences you have that might help potential clients solve a problem?
- What are five or ten things you can do in the next two months to gain additional editing experience?
- Who are some people you could get to know who could help you build your business?
- What types of services are you offering/planning to offer potential clients?
Put It Together
- Who are your target clients, and where are they likely to be found?
- What is one thing you can do this week to network with colleagues and/or potential clients?
- Identify an indirect way of finding clients (such as teaching a class) that appeals to you. What are some steps you need to take to get the ball rolling?
Tips for Editors & Writers
-
The Importance of Client Testimonials and References
Anyone can say, “Hire me, I’m great!” But not everyone has the kind of testimonials and references that can help prove it. As a freelance editor, you may think, “Hey, I’m not asking for a staff job, why do I need references?” The answer is that you need to provide context for people to make
-
The Type of Editing That’s More Powerful than AI
AI is going to kill routine jobs. But it won’t kill jobs that require expertise and human judgment. That’s why it’s important for editors to move beyond basic skills like proofreading. It’s not enough to say, “But homophones!” Most people will accept a small error rate if it means they can save three thousand dollars.
-
When You Don’t Have the “Right” Background
Many students at Club Ed have an English or journalism background, and it makes logical sense that editing is a potential career path for them. But I do have students with a variety of other backgrounds: some are (or were) lawyers, or psychology majors, or history majors. And they sometimes wonder if this is a
