Building Your Editing Business
Building your editing business requires finding clients. As a newer editor, this can be challenging, so where do you start? I suggest you begin by asking yourself a few questions.
Building Your Editing Business: Decide Who You Are as an Editor
- What is your purpose? Mine is to help women find a way to tell their stories.
- What kinds of clients does your purpose suggest you should target? I target women who are transitioning from nonfiction to fiction or creative nonfiction.
- What do you want from your business? I want to work on interesting manuscripts written by professionals who can pay professional fees.
- What kinds of clients does your “what I want from my business” answer suggest you should target? For me, people who are already professionals and who see the value of editorial help.
- What is your area of specialization, and why? I specialize in teaching women nonfiction writers to write romance because this is where my skills and experience lie, and it is what people ask me to do.
Inventory What You Already Know
- What is your overall business goal?
- What are some overall marketing strategies you could use to get clients?
- What are some skills and experiences you have that might help potential clients solve a problem?
- What are five or ten things you can do in the next two months to gain additional editing experience?
- Who are some people you could get to know who could help you build your business?
- What types of services are you offering/planning to offer potential clients?
Put It Together
- Who are your target clients, and where are they likely to be found?
- What is one thing you can do this week to network with colleagues and/or potential clients?
- Identify an indirect way of finding clients (such as teaching a class) that appeals to you. What are some steps you need to take to get the ball rolling?
Tips for Editors & Writers
Focus on a limited number of problems in story development
Typically in a manuscript evaluation or developmental edit, I focus on what I perceive to be the three-to-five most important concerns I’ve noticed in the ms. This is the approach I teach my editing students. Editing too many problems at once overburdens the author In any given ms, there may be ten or fifteen developmental problems…
Clients who want services you don’t offer
Newer freelancers sometimes come to me in a panic because a client has approached them to do work that’s outside their typical scope. Commonly this is something like the freelancer offers copyediting and developmental editing but the client wants coaching. What should they do? They don’t know how to coach, they don’t offer coaching services,…
Expand into Book Doctoring and Ghostwriting
If you’ve been a developmental editor for any length of time, you’ve likely encountered an author who just wants you to write the book for them. Or, you’ve encountered a manuscript that was in such disrepair that it required a herculean effort to fix it, dropping your hourly rate down to pocket change. As a…
