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Making Your Offer Clear

There’s a fast-casual restaurant I walk by every day that has a sign in the window: Pick Any 3, Get 1 Free! That sounds clear enough, right? But below the offer, they list what you can pick from: – 1 dinner (grilled chicken, burger, ham-and-cheese sandwich) – 3 large drinks (Coke, Diet Coke, Sprite, Dad’s…

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Story Editing for Teachers and Other Job Changers

Many Club Ed students are moving to book editing/developmental editing from other careers. Right now, I’m seeing a lot of teachers making the transition – they’ve either quit their jobs and are looking for the next thing or they’re planning to quit their jobs soon. And I don’t blame them! I can’t imagine much that…

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Dealing with Imposter Syndrome and Related Problems

Newer editors often tell me something along the lines of “I feel like I have Imposter Syndrome. I don’t feel confident about approaching publishers or other potential clients.” So, clear your schedule and make a cup of tea because I want to talk about these challenges, and I have a lot to say! You’ve probably…

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Unpacking Your Assumptions about Fiction

If you’ve ever taken a class from me, you know that I have a pathological hatred of using questions in editorial queries. By this I mean asking questions like, “What is Joe’s motivation?” where you are, or think you are, asking the author to address the problem of Joe’s lack of motivation. Use statements instead…

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Dipping Your Toe into Developmental Editing

One of the best ways to dip your toe into the developmental editing waters is by beta reading. This is basically reading a manuscript and responding to it: where you were confused, where you lost interest, what character you enjoyed the most. How to Beta Read When you’re doing a beta read, you’re not trying…

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How Are Beta Reading, Manuscript Evaluation, and Developmental Editing Different?

Aspiring editors sometimes aren’t sure of the differences between different types of services they could offer. Three of the main big-picture services editors offer are beta reading, manuscript evaluation, and developmental editing. Here’s how they differ. Beta Reading Beta reading is a type of reader feedback on a manuscript. If you’re familiar with writers’ workshops,…

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Letting go of mistakes

Once upon a time, I trained in the martial arts. When I was a brown belt, I hit someone pretty hard and broke his rib. We were supposed to demonstrate excellent physical control, and accidentally breaking someone’s rib does not equal excellent physical control. I felt terrible for causing him pain and for not having…

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Doing quick manuscript evaluations

I once had a manuscript land on my desk was written in such an abstract way (“glorious silver moon moments brandish sparkles”) (not a direct quote) that I couldn’t figure out how to begin to edit it. This was for a publisher client who would send projects my way without giving me a chance to…

foundations of storytelling
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Understanding Reader Expectations & Genres

One key to identifying DE problems is understanding reader expectations, and reader expectations are closely tied to genre. Understanding Reader Expectations When I read a romance, I expect it to end happily ever after. I don’t care if you have a great idea for a heart-breaking ending. I don’t want a heartbreaking ending. I want…

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Don’t Wait to Start

Once upon a time, I was a magazine editor, and every year the January issue would include some form of “New Year, New You!” article. I probably used that exact title more than once. People often use the beginning of something to start a new habit, such as learning a new skill. The start of…