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How Not to Network

ByJennifer Lawler

A while back, I wrote a post on LinkedIn about income freelance editors could expect to make, and a bunch of editors responded, and one lone writer asked me to look at his book because he was sure I would love it. I haven’t been in book acquisitions for ten years, and even if I…

marketing toolkit content marketing strategy.
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You Need a Content Strategy

ByJennifer Lawler

Let’s discuss why book editors need a content strategy in order to market their business effectively. Why Book Editors Need a Content Strategy A while back, I mentioned on a LinkedIn post that for years, my best-performing content for my personal website had been a screed about how I hated wind chimes. That post drew…

marketing toolkit seo for editors.
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Waiting for a Hare (Client) to Appear

ByJennifer Lawler

What is the best marketing method for freelance book editors? Well, it depends! The Best Marketing Method for Freelance Book Editors “Waiting for a hare to appear” is an old Taoist story. Taoism is a philosophy of the middle way, of not forcing effort, of observing nature, and trying to stay in tune with it….