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Don’t Wait to Start

Once upon a time, I was a magazine editor, and every year the January issue would include some form of “New Year, New You!” article. I probably used that exact title more than once. People often use the beginning of something to start a new habit, such as learning a new skill. The start of…

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How to Avoid Being a Chump

I’m a daily reader of the ChumpLady website, which is a great resource for people who are dealing with cheaters in their romantic relationships. I read it not because I’ve ever lived with or left a cheater but because it offers incredible insight into narcs and other personality disordered types, which I have had to…

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How Not to Network

A while back, I wrote a post on LinkedIn about income freelance editors could expect to make, and a bunch of editors responded, and one lone writer asked me to look at his book because he was sure I would love it. I haven’t been in book acquisitions for ten years, and even if I…

marketing toolkit content marketing strategy.
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You Need a Content Strategy

Let’s discuss why book editors need a content strategy in order to market their business effectively. Why Book Editors Need a Content Strategy A while back, I mentioned on a LinkedIn post that for years, my best-performing content for my personal website had been a screed about how I hated wind chimes. That post drew…

The Business of Storytelling by Jennifer Lawler book cover
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How to Price Services for Freelance Editors

Attention freelance editors: When considering how to price services, avoid undervaluing your work in an attempt to stay competitive. This approach can lead to exhaustion and potentially compromise the quality of your output. How to Price Services My hair stylist moved to Indiana. I only found this out when I called to make an appointment….

words club ed passport on background with images of passports.
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How to Stand Out From the Crowd

A challenge for newer editors is feeling like you’re competing against hundreds of people for the same few clients—you have to figure out how to stand out from the crowd. But believe me when I say you’re not. A Little Ditty About How to Stand Out From the Crowd Here’s a story. My daughter is…

getting editorial work from book publishers and packagers.
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Building Your Editing Business

Building your editing business requires finding clients. As a newer editor, this can be challenging, so where do you start? I suggest you begin by asking yourself a few questions. Building Your Editing Business: Decide Who You Are as an Editor Inventory What You Already Know Put It Together Tips for Editors & Writers

The Business of Storytelling by Jennifer Lawler book cover
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How Freelancers Can Use the Pareto Principle

Learning how freelancers can use the Pareto Principle to level up their marketing game offers great business-building wisdom. How Freelancers Can Use the Pareto Principle The Pareto Principle, also known as the 80/20 rule, is a ratio used to describe certain economic and business situations, such as 20 percent of the people have 80 percent…