How to stop attracting the wrong clients

“I’m not teaching the whiners anymore.” A friend of mine who also runs an online education company said this to me a couple of weeks ago when we were talking about the direction we wanted to take our respective businesses. Personally, I don’t get the kind of students you’d call whiners—that is, people who complain…

5 tips for evaluating prospective clients

Occasionally I hear from editors who’ve gotten stiffed by a new client (and sometimes by a returning client!) and want to know how to avoid it. Because my publisher clients are all reliable, the main thing I do to prevent problems is to expect full payment in advance from indie authors. Not everyone can do…

Clients who want services you don’t offer

Newer freelancers sometimes come to me in a panic because a client has approached them to do work that’s outside their typical scope. Commonly this is something like the freelancer offers copyediting and developmental editing but the client wants coaching. What should they do? They don’t know how to coach, they don’t offer coaching services,…