How to stop attracting the wrong clients

“I’m not teaching the whiners anymore.” A friend of mine who also runs an online education company said this to me a couple of weeks ago when we were talking about the direction we wanted to take our respective businesses. Personally, I don’t get the kind of students you’d call whiners—that is, people who complain…

5 tips for evaluating prospective clients

Occasionally I hear from editors who’ve gotten stiffed by a new client (and sometimes by a returning client!) and want to know how to avoid it. Because my publisher clients are all reliable, the main thing I do to prevent problems is to expect full payment in advance from indie authors. Not everyone can do…