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Avoiding “Here’s How I Would Write it” as an Editor

Have you used the “here’s how I would write it” editorial query? In making editorial suggestions, editors sometimes drift into “here’s how I would write it” territory, which is something I discourage. Authors don’t care what you would have done. They want to learn what they can do that will make their manuscript better. What…
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Ask the Editor: Line Editing During a Developmental Edit

To help editors struggling with the overlap in different types of editing, we need to revisit line editing vs developmental editing. From my inbox: “I’m a little confused about how much line editing is expected during a developmental edit. Are we expected to smooth over all of the tics in the author’s writing that might…
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Using information products to boost your bottom line

How can information products boost your business’s bottom line? People like to pretend that you can write a book and make passive income from it.  You can’t.  If you write a book and stick it up on Amazon and never do anything to promote or market it, you’re not going to sell any copies. Okay,…
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Product mosaic marketing for freelance editors – or stop focusing on a sales funnel!

Stop Focusing on a Sales Funnel Marketers talk a lot about sales funnels, where you get a bunch of people to purchase a no-cost or low-cost item, then get them to buy a higher-priced product and so on up to your highest-priced product. Fewer people will buy your highest-priced product (thus the narrowing of the…
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Packing emotion into a tight space

Mastering Storytelling: Emotions in Writing Being able to convey emotions in writing is a storyteller’s dream. Kate Rusby is an English folk singer-songwriter whose songs sometimes make me laugh and sometimes make me cry. I typically write and edit in long form – novels, not short stories. So I’m always interested in how writers manage…
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