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How outbound marketing works for freelance editors

Freelance editors often focus on what we might call indirect marketing and inbound marketing – that is, letting people know about their work through social media, blog posts, SEO, networking, and similar activities. Since freelance editors rarely have a marketing background, these approaches feel appropriate and doable. And that’s fine as far as it goes!…
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Simplify your marketing

Recently I wrote about being asked to do a manuscript evaluation for free (which earned a big fat “no, thanks” from me) and a commenter suggested that maybe briefly reviewing the ms and offering some affirmative feedback would ensure the author returned when they were ready for an edit. The thing is, I’m not their…
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Giving effective feedback

Authors are sometimes worried about getting feedback on their work because they’re afraid it will be “ripped apart.” It’s perfectly understandable that they would feel a little nervous about feedback—after all, they want their work to be perfect. They want other people to love it the way they do. But they know there are probably…
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