Marketing Toolkit: Content Marketing Strategy (Oct 8 – Oct 25, 2024)
$50.00
Description
$50 ($15 for members. Members, please use the coupon code that’s available in the Membership Program classroom to enroll.) 3 weeks, instructor-led.
This Marketing Toolkit class will begin with a webinar on Tuesday, October 8, from 11 a.m. to noon Pacific time with Club Ed Lead Instructor Jennifer Lawler, with materials courtesy of former content expert Linda Formichelli. (It will be recorded for people who can’t make the live session.)
Then, we’ll continue the conversation in a Club Ed forum specifically dedicated to discussing content creation, content strategy, connecting content to SEO strategy, developing a unique selling proposition and more.
The Q&A session will cover:
- what content marketing is and how it works
- creating a unique selling proposition (USP)
- how USP can and should impact content creation
- connecting content creation to SEO
- repurposing content throughout your marketing
- using content to bring your ideal client to you
- creating an overall content strategy
- using a content calendar to organize your work
- and more!
