Marketing Toolkit: SEO for Editors (Sep 24 – Oct 4, 2024)

$50.00

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Description

$50 ($15 for members. Members, please use the coupon code that’s available in the Membership Program classroom to enroll.) 2 weeks, instructor-led.

This Marketing Toolkit class will begin with a webinar on Tuesday, September 24, from 11 a.m. to noon Pacific time with Club Ed’s SEO maven, Jenny Raith. (It will be recorded for people who can’t make the live session.)

Then, we’ll continue the conversation in a Club Ed forum specifically dedicated to discussing SEO, keywords, developing a keyword strategy, researching keywords, and more.

The Q&A session with Jenny will cover:

  • SEO definition and resources
  • The role of content creation and SEO
  • What a unique selling proposition (USP) is and why it matters to content creation and SEO
  • Identifying your USP for various types of editing and coaching

Jenny will also take questions throughout the hour.

Then, we’ll discuss our USPs, keywords, and related concerns in the SEO forum. Jenny will participate in the forums as will Club Ed Lead Instructor Jennifer Lawler. We’ll both provide support and further suggestions.

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